How to use PR to build your Personal Brand

Being brilliant in silence serves no purpose; let the world discover YOU.

This is the masterclass for professionals and entrepreneurs seeking to boost
their visibility and enhance their personal brand through PR.

We’ve gotten ourselves & our clients into

Ashley Couto is a Business Insider contributor.
Ashley Couto is a contributor to Forbes.
Ashley Couto is an entrepreneur contributor
Saffron Sumner has gotten clients into the BBC
Saffron Sumner has gotten clients into the New York Post
Saffron Sumner has gotten clients into Stylist Magazine

This is your moment!

You’ve heard the buzzword, ‘Personal Brand’.
You’ve seen many talk about building yours on LinkedIn.
But have you thought about using PR to amplify these efforts?

Join us on the 18th of June for a 1 hour PR Masterclass

How to use PR to build
your Personal Brand

Followed by a Panel Discussion with leading PRs and Journalists to answer all of your questions.


Imagine your name resonating in your industry, where your insights and stories aren’t just heard but eagerly anticipated.

Picture yourself not just achieving, but exceeding your career goals, becoming the go-to in your profession.

Stop your voice from getting lost in the crowd on LinkedIn.

Our Panelists

Ashley Couto

is an award-winning writer, journalist, & designer. Dubbed a “marketing veteran” by Business Insider, she takes a marketing-led approach to her work that combines brand and web design with traffic strategies. Because a pretty website that nobody visits is just a really expensive pile of dust.

Ashley has bylines in many of the world’s biggest publications, including Business Insider, Entrepreneur, National Geographic, Conde Nast Traveller, Travel+Leisure, and Well+Good. Her articles at Business Insider are frequently the top reads of the week or month.

Saffron Sumner

is making PR accessible to businesses and creators. In what was a gated industry, she seeks to educate and consult businesses on how they can utilise their story to get into the media and build their brand.

Saffron has worked with dozens of clients in a variety of industries serving all things PR from, Digital PR, PR campaigns, to Data PR and PR Events. She exemplifies how you can generate results (brand exposure, reputation, revenue and opportunities) from PR, yourself. 

Cosmo Shield

was a journalist with the BBC for 17 years before starting his own B2B content agency. He spent the last 8 years of his BBC career leading a team of 25 creatives, creating original content daily for an audience of millions.

Cosmo’s extensive experience in journalism and communications means he’s an expert at understanding how to develop original thought leadership campaigns and tell the stories that build trust, credibility and authority for your B2B business.

Thea Chippendale

is a senior PR professional and founder of TLC Freelance.️ She has years of experience and a deep understanding of the PR industry; she takes pride in crafting compelling and strategic PR campaigns that drive success for all types of brands.

Thea uses a variety of strategies from Reactive PR to Data-Led PR to French PR to get results for her clients that resonate with their target audience, build brand loyalty, and drive tangible results, including revenue growth and supporting their SEO strategies.

In this masterclass you’ll learn about

  • PR and your Personal Brand
  • How to master PR & Personal Branding with Storytelling
  • The Media & being discovered
  • ⁠Searching & securing your PR opportunities
  • ⁠Reputation management


After the masterclass will have access to a panel of PR and Journalist experts. You can ask any questions you may have regarding PR and using it to build your personal brand, or questions in journalism. Whether you want to ask about pitching to journalists, how to win at journalist requests, or writing a press release. 

This masterclass is for you if

  • You have significant experience in your industry and want recognition outside of your network
  • You lack media coverage
  • You want to be invited to speak at events, contribute to publications, or collaborate with businesses
  • Want to have a proactive approach to building your personal brand and reputation management
  • Want to be an industry leader
  • Don’t want to get lost in a sea of Linkediners
  • Your personal branding efforts are not translating to professional growth

The training is free!

Join us on June 18th at 12pm New York / 5pm London time!

LinkedIn is undoubtedly one of the best platforms to build your personal brand, and yet the best personal brands out there ALL use PR to build theirs

PR and personal branding go hand in hand. It enables you to have a multi-platform approach, increased visibility and a controlled narrative. 

We’re going to help you turn your journey and expertise into a compelling story. 

Justin Welsh Business Insider mention

We will help you optimise your profile to be discovered, and show you how to create your own PR opportunities.

You’ll also learn how to proactively manage your public image.

Remember, to win the personal branding game, you need to invest time into PR.

You might be thinking…

“Isn’t personal branding oversaturated?”

“Isn’t everyone trying to build a personal brand”

That’s why you need PR. It enhances your efforts… It gives you a competitive edge.

All you have to ask yourself is, ‘Why wouldn’t you want to join”?

It’s free.

It’s going to be recorded.

You will have access to it forever.

There’s nothing else quite like this unique collaboration between PRs and journalists.

Sign up for the free training now!